Increasing Profit Margins by Substituting Species in Floral Arrangements

نویسندگان

چکیده

Flower species is one of the key determinants aesthetic and economic value floral products. This research study sought to evaluate whether consumer perceptions appeal monetary valuations arrangements change by substituting high-cost with low-cost similar appearance. In addition, researchers explored preferences for flower symmetry, which provides information assist designers in choosing using increase profit margins improve efficiency industry. Two experiments were administered through an online survey. For first experiment, no difference was shown both willingness pay attractiveness ratings flowers high-dollar vs. low-dollar comparison groups. second roses ( Rosa hybrida ) rated highest on attractiveness, followed dahlia Dahlia ), ranunculus Ranunculus asiaticus anthurium Anthurium sp.). Radial considered most appealing, asymmetrical flowers, last, bilaterally symmetrical flowers. The results this lend insight into how general does not differentiate between that are design features such as color, size, or symmetry. can be used business operators sell their bouquets at a higher margin strategically lower-cost inputs.

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ژورنال

عنوان ژورنال: Horttechnology

سال: 2021

ISSN: ['1063-0198', '1943-7714']

DOI: https://doi.org/10.21273/horttech04695-20